The sustainable marketer manifesto

Our view is that there’s no one better placed to affect change, align with and influence customers and drive hope for a better, more sustainable future, than an ‘educated and aware’ responsible marketer.

We commit to using our marketing skills as a force for good acting responsibly with full transparency and honesty when it comes to messaging, communication and creative.

Our role is to communicate with clarity the truth of a brand or organisation we are responsible to ‘market’, rather than sharing the best ‘version of the truth ’ – which could be misconstrued as misleading (greenwashing / purpose-washing / mislabelling) and most certainly doesn’t align with transparency and honesty.

We commit to continuous education around the climate crisis, ethical and sustainable marketing using these critical areas as a lens through which to operate.

Our responsibility is to educate ourselves and commit to continually staying curious and alert, so that we can create meaningful and innovative solutions and share knowledge to meet the needs of stakeholders, whilst wholly respecting the planet.

We commit to working across the business to support, address, and courageously call out and challenge any areas where more progress in these critical areas is needed and isn’t being addressed.

Our responsibility is to educate others so that collectively we can create meaningful and innovative solutions and shared knowledge to meet the needs of stakeholders, whilst wholly respecting the planet – and to courageously scrutinise and challenge plans, products, campaigns, agency / supplier relationships and communications that we consider fall outside of our sustainable marketer manifesto.

 

More information about this manifesto can be found here.