The sustainable marketer manifesto

Our view is that there’s no one better placed to affect change, align with and influence customers and drive hope for a better, more sustainable future, than an ‘educated and aware’ responsible marketer.

We commit to using our marketing skills as a force for good acting responsibly with full transparency and honesty when it comes to messaging, communication and creative.

Our role is to communicate with clarity the truth of a brand or organisation we are responsible to ‘market’, rather than sharing the best ‘version of the truth ’ – which could be misconstrued as misleading (greenwashing / purpose-washing / mislabelling) and most certainly doesn’t align with transparency and honesty.

We commit to continuous education around the climate crisis, ethical and sustainable marketing using these critical areas as a lens through which to operate.

Our responsibility is to educate ourselves and commit to continually staying curious and alert, so that we can create meaningful and innovative solutions and share knowledge to meet the needs of stakeholders, whilst wholly respecting the planet.

We commit to working across the business to support, address, and courageously call out and challenge any areas where more progress in these critical areas is needed and isn’t being addressed.

Our responsibility is to educate others so that collectively we can create meaningful and innovative solutions and shared knowledge to meet the needs of stakeholders, whilst wholly respecting the planet – and to courageously scrutinise and challenge plans, products, campaigns, agency / supplier relationships and communications that we consider fall outside of our sustainable marketer manifesto.

More information about this manifesto can be found here.

Sustainable Marketer Logo

Proud of your work on climate change but getting lost in the noise?

Talking the talk and walking the walk of sustainability isn’t easy.

Standing out is even harder.

Excellent, head-turning, award-worthy sustainability work requires 4 things:


Build a foundation of priorities and objectives that inform every single decision you make.


Fully understand your most pressing impacts and what the solutions are.

Brain Power

Collaborate and partner with others to increase your knowledge base.


Inform, educate, persuade & inspire your stakeholders.

“As a result of Laurence’s reach and quality of communications, we have become known nationwide as a leader in climate action”

Thomas Kneale & Co
King’s Award winning textiles supplier

“With Laurence we’ve won a number of prestigious awards and are becoming clear leaders in our field”

Crystal Doors
Multi-award winning furniture manufacturer

“Helped us clearly define our brand story and messaging. Would happily recommend to any business seeking clarity in their communications!”

Innovative Energy Consultants
Sustainability & energy consultancy

“Highly professional and hugely knowledgeable. The mix of content skills and detailed knowledge of our sector is unique Always hits the deadline and full of new ideas”

Green Economy
Net zero business support provider

Hi, I’m Laurence

I set up Flamingo C&C because I’m in business to create climate influencers.

Whether you’re a clean tech pioneer or just progressing your sustainability journey, my mission is to help great organisations gain recognition, grow their network and inspire their stakeholders through strategy-building and impactful communications.

I’ve been working at the intersection of climate and communications since 2014 and worked on almost everything you could imagine, from award-winning sustainability strategies for pioneering manufacturers to specialist briefings for EU politicians. I’m also part of the senior team at Litmus Sustainability, a unique consultancy that helps time-poor businesses find success through sustainability.